In the early days of the automobile, when car ownership was still preserve of the very wealthy, the car purchasing process was very different from today. With the ‘body on frame’ construction technique being the accepted car manufacturing method at the time, buyers had two major decisions – who should build the chassis and mechanical […]
The Fiat Cinquecento, launched in 1991, was a modern yet utilitarian small car designed for European cities. Thanks to its combination of the joie de vivre small Fiats are renowned for, practical yet small size and keen pricing, it was a sales success. Thanks to Fiat’s willingness to innovate throughout the 90s, it also spawned […]
When people talk of the great Italian car designers of the 20th century, there are a number of names that repeatedly come up – Giugiaro, Gandini, Bertone, Pininfarina. Ercole Spada is often overlooked by these lists. His influence on the last 50 years of car design, however, is undeniable. He took his first design job […]