The Thinker's Garage Pondering Automotive History, Design and Culture

The Thinker's Garage
Posts Tagged ‘BMW’
Beyond Premium – The Resurgence of the Automotive Atelier
Beyond Premium - The Resurgence of the Automotive Atelier

In the early days of the automobile, when car ownership was still preserve of the very wealthy, the car purchasing process was very different from today. With the ‘body on frame’ construction technique being the accepted car manufacturing method at the time, buyers had two major decisions – who should build the chassis and mechanical […]

On brand diversification
On brand diversification

With a product as emotional as a car, brand loyalty among niche manufacturers can be extremely high. Enthusiasts take the decisions of ‘their’ brands personally so when a brand famous for its niche products like Porsche or MINI diversifies, some hardcore fans will inevitably cry foul about the brand’s apparent selling out. But as much […]

Gallery – Ercole Spada
Gallery - Ercole Spada

When people talk of the great Italian car designers of the 20th century, there are a number of names that repeatedly come up – Giugiaro, Gandini, Bertone, Pininfarina. Ercole Spada is often overlooked by these lists. His influence on the last 50 years of car design, however, is undeniable. He took his first design job […]

On fashion, innovation and design integrity
On fashion, innovation and design integrity

We all know people who we would describe as “different”. Some of these people are different because they are true to themselves and aren’t really fussed by others. Others try really hard to be different to get attention or maybe even divert attention away from the fact they may actually be really boring. The latter […]