The Thinker's Garage Pondering Automotive History, Design and Culture
Posts Tagged ‘Rover’
On brand diversification
With a product as emotional as a car, brand loyalty among niche manufacturers can be extremely high. Enthusiasts take the decisions of ‘their’ brands personally so when a brand famous for its niche products like Porsche or MINI diversifies, some hardcore fans will inevitably cry foul about the brand’s apparent selling out. But as much […]