The Thinker's Garage Pondering Automotive History, Design and Culture
Posts Tagged ‘911’
The Porsche 911 – all things to all people
The Porsche 911. It appears in almost every ‘greatest car ever’ article. A 911 is a popular culture icon, and could be a motorsport enthusiast’s race car of choice, a blue chip classic car or maybe a seriously nice new one. They can have all sorts of meanings to people of all types – Porsche enthusiasts and the ways they […]
On brand diversification
With a product as emotional as a car, brand loyalty among niche manufacturers can be extremely high. Enthusiasts take the decisions of ‘their’ brands personally so when a brand famous for its niche products like Porsche or MINI diversifies, some hardcore fans will inevitably cry foul about the brand’s apparent selling out. But as much […]